About MHR Marketing
Strategy, Creativity, and Results
Built Into Everything We Do
We are a full-service luxury marketing agency founded on one belief: that great marketing should not just look good, it should drive real, measurable business growth. From WaveMAX Laundry the largest laundromat franchise in the US to faith-based nonprofits changing lives, meet the team behind the strategy.
We Do Not Just Manage Marketing.
We Drive Revenue.
Most marketing agencies measure success in deliverables: posts published, ads launched, emails sent. At MHR Marketing, we measure success in one thing: your growth. Every strategy we build, every campaign we launch, and every decision we make is anchored to your bottom line.
Founded by Megan Regalado, a marketing veteran with over 20 years of experience and an MBA in Marketing, MHR Marketing was built to fill the gap between agencies that produce content and advisors that drive results. We act as your personal marketing director, not just a vendor, bringing executive-level strategy to businesses of every size.
From single-location brands to multi-unit franchise systems like WaveMAX Laundry, the largest laundromat franchise in the United States, we have the experience, tools, and relentless commitment to help you build something that lasts.
Book A Free Strategy CallMegan Regalado
- LocationLongmont, Colorado
- EducationMBA, Marketing University of Phoenix
- EducationBS, Graphic Design ITT Technical Institute
- Experience20+ Years in Marketing and Brand Strategy
- Franchise Expertise12 Years Multi-Location and Franchise Marketing
- CommunityAIGA Vice President American Institute of Graphic Arts
- Current RoleMarketing Director, WaveMAX Laundry (National Franchise)
- IndustryPhotography, Franchise, Medical, E-Commerce, Automotive, Nonprofit
Meet Megan Regalado
Innovative. Fearless. Results-Obsessed.
Megan Regalado is the Founder and Chief Marketing Strategist of MHR Marketing, a full-service luxury marketing agency headquartered in Longmont, Colorado. With over 20 years of experience across brand strategy, digital marketing, franchise development, web design, paid advertising, graphic design, and event marketing, Megan brings an executive-level perspective and a relentless drive for results to every client engagement.
Megan's career has been defined by one consistent theme: she does not just manage marketing, she transforms businesses. From a $12M+ national e-commerce brand to a high-end plastic surgery practice, from a nationally recognized adult fitness camp to a multi-location Harley-Davidson dealership, Megan has consistently delivered measurable revenue growth, stronger brands, and lasting operational impact for every organization she has served.
Over the course of her career, Megan has generated more than $40 million in client revenue, managed budgets exceeding $500,000, retained 100% of her employees and clients across every leadership role, and built marketing systems that continue to deliver results long after she put them in place. Her approach is always grounded in data, informed by deep market research, and executed with the creative precision that comes from holding both an MBA in Marketing and a BS in Graphic Design.
Megan holds a Master of Business Administration with a concentration in Marketing from the University of Phoenix and a Bachelor of Science in Graphic Design from ITT Technical Institute. She has served as Vice President of the American Institute of Graphic Arts (AIGA) and has designed promotional materials for multiple nonprofit fundraisers, including work supporting the Multiple Sclerosis Society.
Beyond her agency work, Megan has deep roots in the franchise industry with 12 years of hands-on franchise marketing experience. She has partnered with WaveMAX Laundry as a strategic marketing advisor, helping develop franchisee-facing marketing systems, supporting franchise development marketing efforts, and contributing to the brand's national growth strategy. Her understanding of the franchise model, from corporate brand standards to local market activation and franchisee onboarding, makes MHR Marketing one of the most uniquely qualified agencies in the country for franchise brands at any stage of growth.
Megan is also widely recognized in the professional photography industry through her long-standing partnership with Pro Prints (formerly CG Pro Prints), where she served as Marketing Director and built the brand's e-commerce presence, ambassador programs, and industry partnerships. Her work with the Association of International Boudoir Photographers (AIBP) demonstrated her ability to deeply understand niche markets and execute highly targeted campaigns that resonate with specialized professional communities.
At MHR Marketing, Megan leads a talented team of marketing coordinators and editors, ensuring that every client receives not just strategy, but flawless execution across every channel. Her philosophy is simple: your marketing should be working as hard as you are, and she builds systems to make sure it does.
20+ Years of Proven Marketing Leadership
A track record built across industries, audiences, and marketing disciplines always anchored to measurable results.
Founded and operates MHR Marketing Solutions, a full-service luxury marketing agency serving brands nationwide. Provides executive-level marketing strategy, brand development, paid advertising, SEO, web design, social media management, content creation, email marketing, event marketing, and franchise marketing consulting to a diverse portfolio of clients across multiple industries.
- $40M+ in client revenue generated across all engagements
- Built and leads a full marketing team including coordinators and bilingual editorial staff
- Serves as fractional Marketing Director for multiple brands simultaneously
- 12 years of specialized franchise marketing and multi-location scaling expertise
- Current Marketing Director for WaveMAX Laundry the largest laundromat franchise in the United States with 65+ open locations and 200+ sold, directing all brand marketing, franchise development marketing, multi-location campaigns, and franchisee-facing communications nationally at wavemaxlaundry.com
Served as Marketing Director for this national professional photography print lab, managing all marketing operations for a $12M+ brand. Responsible for all site content, email marketing, SEO, social media, trade shows, catalog and print collateral, industry sponsorships, customer acquisition analysis, site performance and conversion optimization, and customer retention strategies. Spearheaded the prestigious Grand Ambassador Program and built deep industry partnerships with professional photography associations including AIBP.
- Grew brand value to over $12 million in a single year
- Increased revenue by 40%, reaching $5 million in one year
- Managed $500,000 annual marketing budget with 3% return-on-revenue tracking
- Retained 100% of marketing department employees
- Planned and executed all trade shows and brand ambassador activations with six-month advance calendaring
Served as Marketing Director and Lead Graphic Designer for this boutique creative marketing studio. Worked closely with clients to understand their goals and challenges and deliver targeted visual communication solutions. Managed 18 social media clients daily while simultaneously leading web design, lead generation, and branding engagements for clients ranging from individual entrepreneurs to multi-million dollar coaching organizations.
- Doubled return on investment for multiple clients including multi-million dollar coaching brands
- Designed and implemented user-friendly websites and digital advertising campaigns that directly drove sales growth
- Managed 18 concurrent social media client accounts daily
Led all marketing and event operations for this two-location full-service Harley-Davidson dealership. Developed, implemented, and maintained all marketing strategies aligned with organizational objectives across both the Frederick, CO and Cheyenne, WY locations. Managed all promotional activities, advertising, and marketing personnel in addition to supervising design and sales staff. Established and monitored the overall marketing, events, and department budget.
- Increased revenue by 40%, totaling over $5 million in one year
- Managed $300,000 annual marketing budget with 3% rate-of-return tracking
- Retained 100% of marketing department employees
- Planned and executed all in-house events, trade shows, and off-site promotional events with six-week advance calendaring
- Built a collaborative, high-retention workplace across two locations
Created, developed, and implemented all marketing strategies and public relations activities for this nationally recognized adult fitness and weight loss camp located at the Omni La Costa Resort in San Diego. Oversaw all internal and external communications, managed lead generation software and affiliate tracking programs, and directed the development of all promotional materials including the full company website. Promoted to Marketing Director in recognition of expanded responsibilities and demonstrated impact.
- Promoted to Marketing Director in recognition of strong performance and additional responsibilities
- Directed all PR activities and internal and external communications
- Built and managed lead generation and affiliate tracking infrastructure
- Directed complete website development and all promotional material creation
Developed marketing materials and directed brand management for this Inc. 500-recognized company. Designed landing pages and banners for large-scale conventions and created comprehensive brand packaging and websites for multiple major brands.
- Created brand packaging and new websites for five brands within a $40 million annual revenue firm
- Designed landing pages and banner campaigns for large-scale national conventions
Led the design department, creating specialized advertising materials for display and window signs, restaurant menus, and branded products for major national beverage companies including Miller and Coors. Oversaw layout, typography, color, and print calibration standards across all output while supervising a team of over 20 sales associates.
- Successfully retained all clients through exceptional service quality
- Supervised and supported over 20 sales associates
12 Years of Franchise Marketing
and Multi-Location Scaling
Franchise marketing is one of the most complex and specialized disciplines in the entire marketing field. You are simultaneously managing a corporate brand identity, individual franchisee relationships, local market dynamics, lead generation for franchise development, and the operational marketing systems that keep the whole network growing in sync.
Megan Regalado has spent 12 years inside the franchise model, working with franchise systems at every stage of development. This is not theoretical knowledge. It is built from years of real work inside real franchise brands, developing the playbooks, systems, and multi-location strategies that allow franchise networks to scale without losing brand integrity.
MHR Marketing is one of the most experienced and uniquely qualified agencies in the country for franchise brands. Whether you are a franchisor building your system or a franchisee ready to dominate your local market, we have the strategy, tools, and experience to help you get there.
- Franchise development marketing and lead generation
- Multi-location brand consistency and brand standards management
- Local market activation and territory-level marketing strategy
- Franchisee onboarding marketing kits and systemized playbooks
- Grand opening campaigns and new location launch strategies
- Corporate-to-franchisee marketing communication systems
- Paid advertising scaled and managed across multiple locations
- SEO and local search optimization for individual territories
- Social media strategy for both corporate and franchisee accounts
- Email marketing and customer retention programs for franchise networks
"When someone with decades of franchise development experience chooses to partner with a brand, it carries weight."
WaveMAX Laundry Megan Regalado, Marketing DirectorThe People Behind Your Marketing
MHR Marketing is not a one-person operation. Behind every strategy is a dedicated team of specialists committed to flawless execution, creative excellence, and results you can measure.
Jessica Gossard is the organizational backbone of MHR Marketing's day-to-day campaign operations. With a strong foundation in marketing coordination and a sharp eye for detail, Jessica ensures that every client campaign is executed on time, on brand, and on strategy. She manages the moving parts that keep complex marketing programs running seamlessly from content scheduling and asset coordination to client communication and project timelines.
Jessica brings firsthand knowledge of what it means to be on the client side of a marketing relationship, giving her an intuitive understanding of what business owners actually need from their marketing team. Her ability to translate strategy into organized, actionable execution plans makes her an essential part of the MHR team. Jessica thrives in fast-paced environments, manages multiple accounts simultaneously, and consistently delivers with precision and professionalism.
- Day-to-day coordination of client marketing campaigns across all channels
- Content calendar management and social media scheduling
- Asset collection, organization, and delivery across creative projects
- Client communication, status updates, and project tracking
- Campaign performance monitoring and reporting support
- Coordination between creative, editorial, and strategy teams
- Trade show logistics and event marketing support
Shannon Heaton brings energy, adaptability, and a genuine passion for marketing to her role as Assistant Marketing Coordinator at MHR Marketing. Shannon supports the coordination team across a wide range of campaign activities, ensuring that all client deliverables are organized, prepared, and ready for execution. Her detail-oriented approach and proactive communication style make her a valuable asset to both the internal team and the clients she supports.
Shannon is well-versed in the operational rhythms of a full-service marketing agency, from coordinating content creation workflows to supporting paid advertising campaigns and managing digital asset libraries. She is committed to continuous learning and brings a fresh, modern perspective to the team's approach to social media, digital trends, and emerging marketing platforms. Shannon's reliability and positive attitude make every project she touches run more smoothly.
- Supporting campaign coordination across client accounts
- Organizing and maintaining digital asset libraries and brand files
- Assisting with social media content preparation and scheduling
- Drafting and proofreading client-facing communications
- Supporting research tasks for campaign development and strategy
- Coordinating with vendors, photographers, and creative partners
- Monitoring campaign metrics and preparing performance summaries
Patrick Smith is MHR Marketing's English Editor and the final line of quality assurance for every word that goes out under a client's name. With a meticulous editorial eye and deep expertise in brand voice, tone, and written communication, Patrick ensures that every piece of content produced by the MHR team is polished, precise, and strategically aligned with the client's messaging goals. He believes that great copy is not just grammatically correct it is persuasive, on-brand, and built to convert.
Patrick's editorial background spans marketing copy, long-form content, SEO writing, website copy, email sequences, and social media across a wide range of industries. He works closely with the strategy and coordination teams to maintain consistency across all client touchpoints, from the first impression a potential customer sees in an ad to the last word on a landing page. His standards are high, his turnaround is fast, and his commitment to quality is unwavering.
- Editing and proofreading all client-facing content before delivery
- Developing and maintaining brand voice guidelines for each client
- Editing website copy, landing pages, and long-form blog content
- Reviewing and refining email marketing sequences and campaigns
- Editing social media captions, ad copy, and promotional materials
- SEO content review and keyword integration quality assurance
- Ensuring tone, grammar, and messaging consistency across all channels
Miguel Quinonez is MHR Marketing's Spanish Editor, bringing a critical bilingual capability that allows our clients to reach and authentically connect with Spanish-speaking audiences across the United States and beyond. Miguel is not simply a translator he is a skilled editor and marketing communicator who understands the cultural nuances, regional dialects, and consumer psychology that make Spanish-language marketing truly effective rather than just technically correct.
With the U.S. Hispanic market representing one of the fastest-growing and most economically powerful consumer segments in the country, having authentic, culturally intelligent Spanish-language marketing is no longer optional for brands that want to grow. Miguel brings deep expertise in adapting marketing messaging, advertising copy, website content, social media, and email campaigns for Spanish-speaking audiences in a way that resonates, builds trust, and drives action. His work ensures that MHR Marketing clients can expand their reach into new markets without sacrificing the brand quality and strategic precision that defines everything MHR does.
- Spanish-language editing and proofreading of all client marketing content
- Cultural adaptation of marketing messaging for Spanish-speaking audiences
- Spanish website copy, landing page, and SEO content editing
- Spanish ad copy review for Meta, Google, and print campaigns
- Spanish email marketing and newsletter editing
- Social media content editing for Spanish-language posts and campaigns
- Bilingual brand voice development and documentation for clients
Built on a Foundation of Formal Training
and Real-World Results
Megan's academic credentials are matched only by the depth of experience she has accumulated across two decades of marketing leadership in competitive, high-stakes environments.
The Values That Drive Every Decision
Our core values are not framed on a wall. They are reflected in how we show up for our clients every single day.
We do not measure success by how many posts we published or how many emails we sent. We measure it by the revenue you generated, the clients you attracted, and the growth your business achieved. Every decision we make is anchored to your outcomes.
We never launch a campaign before we understand your market, your audience, and your goals. Great marketing starts with great strategy, and we invest the time upfront to make sure every execution dollar is working as efficiently as possible.
We act as your marketing director, not just an agency you hired. That means we are proactive, invested in your long-term success, and always thinking two steps ahead about where your business should go next.
You will always know what we are doing, why we are doing it, and how it is performing. No black boxes, no confusing reports, no vanity metrics. Just clear, honest communication and accountability for results.
With both an MBA in Marketing and a BS in Graphic Design, MHR Marketing sits at the intersection of strategic thinking and creative excellence. Your brand will always look exceptional, because we believe that how you show up visually directly impacts how much your clients are willing to pay.
Whether it is our clients, our team, or our client's customers, we believe that great marketing ultimately comes down to connecting people to things that genuinely serve them. We build brands that attract the right people and keep them coming back.
Giving Back to the Industry
and the Community
Vice President American Institute of Graphic Arts (AIGA)
Megan served as Vice President of AIGA, the nation's oldest and largest professional design organization, contributing to the advancement of design education, professional standards, and the creative community. This leadership role reflects her commitment to elevating the industry as a whole, not just her own clients.
Promotional Design Multiple Sclerosis Fundraiser
Designed promotional materials for an MS fundraiser, contributing her creative skills to raise awareness and funds for multiple sclerosis research and support. Megan believes that the skills and talents of marketing professionals carry a responsibility to serve causes larger than business, and she actively looks for opportunities to put those skills to work for the community.
Industry Partnership Association of International Boudoir Photographers (AIBP)
Developed a long-standing strategic partnership with the Association of International Boudoir Photographers, collaborating on numerous promotional campaigns, industry initiatives, and marketing programs. This partnership demonstrated Megan's ability to immerse herself in specialized niche communities and deliver marketing that authentically resonates with highly specific professional audiences a skill that translates directly to her work with franchise brands, medical practices, and other specialized industries.
Marketing Director WaveMAX Laundry
Megan currently serves as Marketing Director for WaveMAX Laundry, the largest laundromat franchise in the United States with 65+ open locations and over 200 sold nationwide. In this role she directs the full marketing strategy for the WaveMAX brand overseeing franchise development marketing, franchisee lead generation, multi-location brand consistency, grand opening campaigns, digital marketing across all channels, social media, content strategy, email marketing, and the marketing systems that support WaveMAX franchisees as they launch and grow their individual locations.
WaveMAX is redefining what a laundromat can be: clean, safe, professionally staffed, and technology-driven. Megan's role is to make sure the world knows it. Her work at WaveMAX draws on every skill in her toolkit franchise marketing expertise, paid advertising, brand storytelling, and the ability to build marketing infrastructure that scales across dozens of locations without losing brand integrity. Visit wavemaxlaundry.com to see the brand she is helping build.
Marketing Director Best Day Ever Ministry / Best Day Ministries
Megan currently serves as the Marketing Director for Best Day Ever Ministry, the organization behind bestdayministries.org a faith-based nonprofit dedicated to empowering individuals with disabilities through community, inclusive work programs, and a mission to spread joy, hope, and purpose to those who need it most.
This work reflects Megan's deepest values: that every person, regardless of ability, deserves to be seen, celebrated, and equipped to contribute meaningfully to their community. In her marketing role for Best Day Ministries, Megan directs all outreach, brand communications, digital presence, and awareness campaigns bringing the same strategic excellence she delivers to her commercial clients to a cause that is changing lives. This is not pro bono work; it is a calling. And it speaks to the kind of person Megan is both inside and outside the marketing world.
Ready to Grow Your Business with Strategic Marketing That Works?
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